What Is Live Talk? Where is Different from IM?
What Is Live Talk? Where Is It Different from Instant Messenger?
When many people hear the word “talk” these days, they think of those little message windows on social networking websites like Facebook, Google+ or Yahoo. However, technically, those types of communication platforms are known as “Instant Messengers.” If you’re wondering what is live talk exactly, or are confused about the differences inbetween “live talk” and Instant Messenger platforms, don’t worry; you’re not alone. In brief, live talk is a platform you use on your website to communicate with site visitors, and an instant messenger application is something you use to communicate with people you know. Proceed reading to get a more in-depth view of what is live talk; what it does and how it can help your business or website.
The blog post is included in [eBook] Commencing with Live Talk: Strategy and Planning. Click here to read or download the utter ebook.
Live Talk Basics
To response the question “what is live talk” in a nutshell, it’s a messaging application that resides on a webserver and that can be used by visitors of a particular website to contact employees/operators of the site for assistance and support. The interface of a live talk application is similar to an instant messenger window, and both types of applications can be used to talk. However, that is where the similarities end for all practical purposes. Essentially, live talk software enables you to talk only with operators on the host website, while instant messenger platforms let you message other people who have the same application installed or who are members of the same social-networking site (i.e. Facebook or Google+).
Live Talk History
Not a lot of information is available as to who actually created the very very first live talk platform. However, the general consensus is that several companies began developing live talk applications after Jeremie Miller released the open-messaging technology Jabber in 1999. Jabber, now known as XMPP, is a set of protocols that permit messages to be transmitted over the Web. Many talk clients, both the live talk and instant messenger varieties, are based off the protocol. Thus, the confusion inbetween the terms used for both types of technologies. Live talk has been known by many names over the years. For example, many people still refer to live talk software as “live help,” “live support,” “web help” or other similar terms. To this day, many people still Google “live talk” to find instant messenger type applications such as Skype or Yahoo Messenger.
Live Talk versus Instant Messengers
As mentioned above, the primary difference inbetween live talk and instant messenger software is the audience you can reach. Live talk lets visitors contact support staff on a specific website, and IM (Instant Messenger) applications let you talk or communicate with other members of a social networking site. Many live talk and instant messenger applications share some similar features, such as messaging and file transfers. However, live talk applications are meant primarily for providing support to anonymous or semi-anonymous website visitors (like helping with problems, providing product information, etc.) On the other palm, people usually use instant messenger applications to talk with others in a contact or friends list (or at the least members on the same social network).
Live Talk Advantages
On the surface, it may emerge that instant messenger applications have many advantages over the live talk diversity (and if you want to talk with a pal or friend this is certainly true). However, if you have a website and want your visitors to be able to contact and communicate with you instantly and in real time, live talk is the only way to go. A live talk button sits prominently on your website where a visitor can click and get instant access to you (or one of your operators.) When a visitor clicks a button to send a message, you receive it instantly and are able to react and “maybe” turn that visitor in to a client or provide valuable support. Better live talk systems notify you of a visitor’s arrival on your website – even if they don’t click your live talk button. Modern live talk systems support “sensing” technology that instant messenger applications simply don’t provide. High-end live talk platforms even let you send messages to visitors automatically without any operator intervention at all. Again, this is something that instant messenger applications simply cannot do.
Requirements for Live Talk
With instant messenger applications such as Skype, Yahoo Messenger and others, you must download and install a program on your phone or computer before you can use it to talk. If you wish to use such applications to provide talk support for your visitors and customers, you might find that many of them do not have the required application or are not members of the same social network. This means some of your customers or website visitors may not be able to reach you. With live talk, tho’, your visitor or customer does not need to download or install anything. To reach your company using live talk, the visitor needs only to have a Web browser on his/her phone or computer.
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